Why do startups hire a growth manager, and how do they contribute to the company's growth?

Jina Kim is the Growth Manager at Swit, a San Francisco based startup that created a one work suite for internal communication and task management. She specializes in digital marketing and is responsible for planning and strategizing for the overall growth of the organization, orchestrating resources across divisions within Growth; Inside Sales, Customer Success, Business Development, and Digital Marketing.

She will share how she plays a vital role in customer and user acquisition, activation, and retention at Swit to optimize the revenue funnel and develop a long-term growth plan.

This webinar is for anyone interested in careers in social and product marketing and startups.

Jina Kim is a 1.5 generation immigrant and her career that extends over various roles has been key to her success in her current role. Since her joining, Swit has experienced a growth rate of about 300% in weekly daily users. Prior to joining Swit, Jina was the General Manager at one of the top three e-commerce platforms in Los Angeles and a Business Development Lead at a design consultancy based in Cambridge, MA. Jina earned a Bachelor’s degree in political science from Boston University and is currently in pursuit of a Master’s in Liberal Arts in Finance at Harvard University.  

This webinar will be presented in Korean without translation.